ilya@malikov.ch
International Business Development for Beauty Brands & Distributors
Strategic advisory and hands-on execution for international market entry, distributor management and sustainable growth in the beauty industry.
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Services
Strategic support for international growth, market entry and distributor performance in the beauty industry
  • Market Readiness & Export Audit
    Assessment of brand, portfolio, pricing, positioning and internal processes to evaluate international market readiness and define the right expansion strategy.
  • International Market Entry Strategy
    Development of a clear, realistic go-to-market strategy including market prioritisation, pricing structure, positioning and route-to-market.
  • Distributor Search & Selection
    Identification, audit and acquisition of the right distribution partners based on strategic fit, capabilities and long-term growth potential.
  • Interim Export Director / Market Launch
    Hands-on leadership for international expansion projects: market launches, internal export setup, team structuring and implementation of management tools.
  • Distributor Management & Optimisation
    Improving performance of existing distributors through contract optimisation, KPI alignment, governance models and structured cooperation.
  • Distributor Change & Market Transition
    Supporting Producers with challenging distributor transitions
Ilya Malikov
International Business Development & Market Expansion
Beauty Industry
I am an international business development professional specialising in the beauty industry, working with cosmetic brands and distributors across Europe, the Middle East and Asia.
I support brands and distributors in building, optimising and scaling international business models — from export readiness and market entry strategy to distributor acquisition, performance optimisation and long-term growth.
My approach combines strategic thinking with hands-on execution, supported by a deep understanding of both brand and distributor perspectives.
International Markets & Geography
Hands-on experience across Europe, Middle East, Asia and CIS, with deep understanding of local market specifics, distribution models and regulatory environments.
  • Markets launched
    • Russian Federation
    • Uzbekistan
    • Malaysia
    • Singapore
    • Poland
    • Bulgaria
    • Slovenia
    • Baltic States
    • Jordan
    • Iraq
  • Markets with deep operational experience
    • Kazakhstan
    • UAE
    • Qatar
    • Kuwait
    • Saudi Arabia
    • Hungary
    • Malaysia
    • Singapore
  • Active professional network
    • Europe
    • Middle East
    • Central Asia
    • Asia-Pacific
    • CIS
Industry focus
Focused expertise across selected beauty segments with strong international growth potential.
  • Premium & Luxury Beauty
  • Science-based & Natural brands
  • Dermocosmetics & Cosmeceuticals
  • Masstige beauty concepts

Engagement & Pricing Approach
Each project is evaluated individually, based on market complexity, scope of work and growth objectives
  • Strategic Consultations
    Focused expert sessions to analyse your challenge, validate assumptions and define next steps.
    Format: hourly basis.
  • Project-Based Engagements
    End-to-end support for defined international growth projects such as market entry, distributor change or internal export setup.
    Format: fixed project fee, based on scope and timeline..
  • Long-Term Advisory & Interim Roles
    Ongoing strategic guidance or interim leadership for brands and distributors managing multi-market operations.
    Format: monthly retainer, with performance-based component when applicable.
Price list
International Experience in Numbers
  • 10+
    Years of hands-on international business development experience
    in the global beauty industry
  • 20+
    International markets launched, developed or restructured
    across Europe, Middle East and Asia
  • 10%
    Average annual growth rate achieved
    across long-term distributor partnerships
How it works
Initial Inquiry
You share your business challenge, market ambitions or specific project scope — whether it’s market entry, distributor optimisation or strategic support.
Strategic Alignment
We discuss objectives, market context and constraints, align on priorities and define the most effective engagement format.
Strategy & Execution
Depending on the project, this includes strategy development, partner acquisition, negotiations, internal setup or hands-on execution across selected markets.
Results & Ongoing Support
You receive clear outcomes, actionable frameworks and — where relevant — continued advisory support to ensure sustainable growth.
Start a conversation
Share a brief description of your challenge or project.
I will review it personally and get back to you to discuss next steps.
Arbon, Switzerland
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